Matt Rogers, co-Founder & VP Engineering, Nest Labs
I love this recent quote from Matt at Wharton San Francisco. A huge part of modern consumer design is creating products that lend themselves to great storytelling. The most successful hardware companies recognize this, and actually design the shape, color, feel, and interaction in a way that enables engaging narratives to be built by end-users.
Storytelling is the most disruptive form of consumer marketing.